Cover photo

Picture yourself making 5 beats a day for 3 summers

Some musings on how consistency trumps everything and is the most important thing a creator can focus on.

gm creators!

Today is day 2️⃣9️⃣ of my 30 day writing challenge.

Yesterday, I did a post covering the new trend of minting that is increasingly growing in the web3 ecosystem. For example, more than 155,000 "stand with crypto" Coinbase NFTs were minted by the community. I also discussed how I'm planning to do my own open edition mint to commemorate this 30 day challenge.

Check out some of the other examples here: "Picture yourself trying to celebrate onchain"

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Today's Takeaway💡

As I'm nearing the end of my month-long writing challenge, I want to cover one topic that has really been hitting hard, especially over the last few days: consistency. I know I still have a long road ahead in my creator journey, but it's clear that these daily posts have really boosted my confidence.

If you've done strength training, you'll know that the first few weeks probably hurt the most. Your body is just not used to lifting weights and experiencing progressive overload. The soreness is almost unbearable, and it hurts to walk after the first leg day. But over time, you start getting used to the pain and it doesn't affect you too much. Heck, at times you might even crave the soreness and the intensity of an 11/10 workout. But to get to that point, you need to be disciplined and keep on showing up even long after the newbie gains are over. If you quit when you're sore, you'll never see actual progress.

Similarly, with creating, it's the same mindset. The first 10, 20, 50, and even 100 posts will be really hard. But eventually, you'll start to see results. Today, I want to go through some examples of creators that I'm in awe of. Their consistency is unmatchable and to operate on that kind of level is simply unfathomable to me.

Just Show Up

In May, I was going through my saved articles and decided to revisit David Perell's Ultimate guide to writing and came across this highlight:

David Perell

It was then I realized that I had to pay the price to enter! Initially, I was trying to shortcut the process and get straight to focusing on growing my subscriber count and optimizing my engagement. In fact, I was doing everything around my brand except writing. That's why I decided to start this writing challenge. To see if I was truly even disciplined enough to get through one month of writing. If I wanted to take the idea of being a creator as my career seriously, then it was essential I trained myself to at least do 30 days.

Most of the value comes from consistency, not content

This sentence nails it. One thing is for sure, no one has any idea which pieces of content is going to catch people's attention and go viral. It's really hard to game the engagement and honestly not worth it. For the most part, if you focus on learning, researching, and trying to improve your work, then the likes will follow.

The way I'm thinking about it is simply increasing your "content surface area" to allow more room for your audience to find things interesting and engage. More importantly, this gives you the chance to iterate and improve something each time you hit the publish button.

Thomas Pueyo

5 beats a day for 3 summers

What's crazy to me is that I've just been doing this for 30 days. There are creators out there that have been showing up daily for decades!

For example, Beeple has talked about how he has created an art piece even on the day his kid was born. He started publishing art on May 1st, 2007 and continued to do so for 15 years...🤯 And he even mentions that there is a hard deadline for the art work to be submitted by midnight each day.

This continual improvement is the entire point of everydays (and maybe life?!) and ensures this project will never be really done

Jonathan Mann has been writing a song a day for 15 years. In fact, as I was doing my web3 history project in May, I realized that if I had been simply listening to his songs for the last few years, I would have been a multi-millionare 😂 He wrote a song about the Cryptopunks in 2017 and had a fun jingle out in the early days of every web3 project I deep dived into.

Fred Wilson is also a great example of someone who underscores the importance of being consistent. He is very well known in the VC world to be one of the most thoughtful investors in the tech ecosystem.

I love what he mentions in the last sentence, "How do I tell the story?". It truly does feel like a puzzle, I totally agree. In fact, it's not the research that's hard. Nor is it the writing. It's connecting the two and figuring out what the core message you're trying to get across is.

Fred Wilson

And of course, had to end this post with something Mr. Beast related.

That's all for todays post!

I'm thinking I'll call the mint tomorrow "consistency" haha. Just need to figure out what the image will be - I'll probably play around in midjourney tomorrow.

See you tomorrow :)

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